Skip to main content

# Project for Pride in Living: Building a brighter tomorrow

## Project for Pride in Living: Building a brighter tomorrow.

Karla Henderson, President & CEO

Transcript:

Karla Henderson:

I just feel that the Twin Cities was living a little bit in a bubble but it happened here and set off a worldwide protest.

[CARD: The WF Branch at 3030 Nicollet in Minneapolis was destroyed during the civil unrest of May 2020.]

Ali Halley:

The community was really hurting and WF wanted to respond.

[Title Card: Building a Brighter Tomorrow]

Ali Halley:

Instead of just rebuilding a branch, we wanted to help heal and grow that neighborhood.

[TITLE CARD: Ali Halley, Managing Director, WF Commercial Real Estate, Community Lending & Investment]

Karla Henderson:

At Project for Pride and Living, we believe how we build is just as important as what we build,

[TITLE CARD: Karla Henderson, President & CEO, Project for Pride in Living]

and that means with community. WF said, “We want to reimagine this site.” Residents wanted affordable housing. So check, 110 units will be built there.

Ali Halley:

The community lending and investment group provided $60.5 million in construction financing, a low income housing tax credit equity investment and a permanent loan commitment for the development of the project.

This new development is the result of an engaged community outreach process that included community listening sessions.

Karla Henderson:

The biggest thing residents kept saying is we want to own something. There's going to be four retail spaces for small businesses to own, not lease, own.

Ali Halley:

We're seeing what a redevelopment can do to really reengage and enliven in the whole community

Jon Weiss:

The impact here is truly remarkable. We’re celebrating an important step forward.

[TITLE CARD: Jon Weiss, Co-Chief Executive Officer, WF Corporate & Investment Banking]

Karla Henderson:

The pillars coming up out of the ground, it's progress. It's the hope. It's the future.

Abdirahman Kahin:

This will be my first time

[TITLE CARD: Abdirahman Kahin, CEO, Afro Deli & Grill]

owning my own restaurant space and be my own landlord. This project will be something that the whole community will be proud of.

Close with music

Sponsored by WF Corporate & Investment Banking

WF businesses were committed to this development

Commercial Real Estate

Community Lending & Investment

Commercial Banking

Consumer & Small Business Banking

Corporate Properties

Government Relations

WF Foundation

Sponsored by WF Corporate & Investment Banking

The Next Horizon

Project for Pride in Living

bloomberg.com/thenexthorizon

WF Corporate & Investment Banking (CIB) and WF Securities (WFS) are the trade names used for the corporate banking, capital markets, and investment banking services of WF & Company and its subsidiaries, including but not limited to WF Securities, LLC, member of NYSE, FINRA, NFA, and SIPC, WF Prime Services, LLC, member of FINRA, NFA and SIPC, and WF Bank, N.A., member NFA and swap dealer registered with the CFTC and security-based swap dealer registered with the SEC, member FDIC. WF Securities, LLC and WF Prime Services, LLC, are distinct entities from affiliated banks and thrifts. © 2024 WF & Company.

When WF set out to rebuild its property at 3030 Nicollet Avenue in Minneapolis—it did so with the vision to engage the local community in the development process. Twin Cities-based nonprofit Project for Pride in Living (PPL) answered the call to action. Now, PPL and WF are partnering to create Opportunity Crossing, and to realize a shared vision for the community.

### How we build is as important as what we build.

Transcript:

KARLA: At Project for Pride in Living, we believe how we build
[TITLE CARD: Karla Henderson, President & CEO, Project for Pride in Living]
is just as important as what we build. And that means with community.

KARLA: 3030 Nicollet was a WF branch that was destroyed after civil unrest in Minneapolis. WF said, “we want to reimagine this site.”
[TITLE CARD: Ali Halley, Managing Director, WF Commercial Real Estate, Community Lending & Investment

KARLA: Residents wanted affordable housing. And retail spaces for small businesses to own.

KARLA: It's one step closer for these small businesses, for 110 families, It's the hope. It's the future.

Close with music

Sponsored by WF Corporate & Investment Banking
The Next Horizon
Project for Pride in Living
bloomberg.com/thenexthorizon
WF Corporate & Investment Banking (CIB) and WF Securities (WFS) are the trade names used for the corporate banking, capital markets, and investment banking services of WF & Company and its subsidiaries, including but not limited to WF Securities, LLC, member of NYSE, FINRA, NFA, and SIPC, WF Prime Services, LLC, member of FINRA, NFA and SIPC, and WF Bank, N.A., member NFA and swap dealer registered with the CFTC and security-based swap dealer registered with the SEC, member FDIC. WF Securities, LLC and WF Prime Services, LLC, are distinct entities from affiliated banks and thrifts. © 2024 WF & Company.

Karla Henderson, President & CEO, PPL

### Rebuilding with an impact on the community.

Transcript:

[CARD: The WF branch at 3030 Nicollet in Minneapolis was destroyed during the civil unrest of May 2020.]

ALI: At WF, we wanted to rebuild that location with an impact on the community.

[TITLE CARD: Ali Halley, Managing Director, WF Commercial Real Estate, Community Lending & Investment]

ALI: WF’s Community Lending and Investment Group focuses on affordable housing, providing debt and equity investments to developers.

ALI: We’re seeing what a redevelopment can do to really reengage and enliven the whole community.

Close with music

Sponsored by WF Corporate & Investment Banking

WF businesses were committed to this development

Commercial Real Estate

Community Lending & Investment

Commercial Banking

Consumer & Small Business Banking

Corporate Properties

Government Relations

WF Foundation

Sponsored by WF Corporate & Investment Banking

The Next Horizon

Project for Pride in Living

bloomberg.com/thenexthorizon

WF Corporate & Investment Banking (CIB) and WF Securities (WFS) are the trade names used for the corporate banking, capital markets, and investment banking services of WF & Company and its subsidiaries, including but not limited to WF Securities, LLC, member of NYSE, FINRA, NFA, and SIPC, WF Prime Services, LLC, member of FINRA, NFA and SIPC, and WF Bank, N.A., member NFA and swap dealer registered with the CFTC and security-based swap dealer registered with the SEC, member FDIC. WF Securities, LLC and WF Prime Services, LLC, are distinct entities from affiliated banks and thrifts. © 2024 WF & Company.

Ali Hailey, Managing Director, Community Lending & Investment, WF Fargo Corporate & Investment Banking

## Exclusive insights

We deliver actionable economic, financial, industry, and strategic analysis for our clients’ benefit.

### The Next Horizon

Watch how CIB innovative solutions and dedicated partnerships have driven tangible results and shaped the future for our partners.

Explore

Explore

### Economic commentary

Our WF economists discuss relevant topics that impact the economy

Learn more

Learn more

### Ask Our Economists Podcast

Timely commentary on what’s happening in the markets

Listen

Listen

### Insights

Explore analysis and perspectives on markets, businesses, and the global economy

Learn more

Learn more

RO-4131504

LRC-0125

## Footnote