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# The Dude Abides: Rethinking Nutrition with the New USDA Dietary Guidelines

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The Dude Abides: Rethinking Nutrition with the New USDA Dietary Guidelines

For decades, Americans have been told, sometimes gently, sometimes with moral certainty, that they should fear fats, distrust red meat, avoid whole milk, limit eggs, and embrace a carbohydrate-heavy diet along with servings of fruits and vegetables. In January 2026, the new USDA Dietary Guidelines arrived, and something felt different.

The ideological shift from nutrient-based clinical advice to “real food” is revealing. So is the length of the report, down from 100+ pages to 10. The move away from demonizing traditional foods and a reset toward a broader, more consequential concern: increase protein intake and limit the overconsumption of highly processed foods. While no clear definition of “highly processed foods” is provided, the appendix to the Dietary Guidelines references certain manufactured food additives and food packaging contaminants along with the “GRAS Status” an acronym signifying whether these are “generally considered safe” for consumption.

The new guidelines are in sync with growing consumer demand for nutrient-dense, minimally processed foods with a focus on protein and fiber content. Retailers have seen health-conscious shoppers, including the growing adoption of GLP-1 users, shift to the perimeter of the store where fresh fruits, vegetables and meats are in abundance, often skipping highly processed food options found in center aisles.

Since the USDA dietary guidelines shape federal nutrition standards, we now expect shifts in institutional demand mirroring those experienced by retailers. All federally reimbursed nutrition programs administered by the USDA must align with the dietary guidelines. The largest impact will be with schools participating in the National School Lunch Program (NSLP) and School Breakfast Program (SBP). Schools will need to rethink ingredients and menus to meet the new nutritional standards.

When and how these changes will be implemented remains to be seen, but with the new standards around minimally processed proteins, fresh produce and whole-grains options, the future kindergarten through 12th grade school population may never experience the sauce-ladened mystery meat dishes stomached by past generations and food pyramid iterations.

Flipping the pyramid

The original, and most widely recognized USDA Food Pyramid, was launched in 1992, with refined grains and carbohydrates seen as the foundation of a healthy diet – and a decade of pasta machines and bread makers became the latest “it” technology in kitchens everywhere. The next pyramid iteration arrived in 2005 and replaced the top to bottom segmentation with vertical stripes – colorful, but confusing. Next in 2011, the pyramid was replaced with “My Plate”. This divided foods groups into four categories, with vegetables and grains representing the largest portion of the plate followed by fruit and protein, and low-fat dairy as the recommended beverage.

Now, the infamous food pyramid has been turned on its head. No longer villainized, proteins - including red meat – dairy, eggs and healthy fats, are prioritized as key elements to a healthy diet. What was once out, is now very much in.

Which brings us, improbably, to The Big Lebowski.

The Big Lebowski follows an amiable slacker, Jeffrey “The Dude” Lebowski, who gets mistaken for a millionaire and pulled into a bizarre kidnapping plot after thugs ruin his rug. He wanders through a series of chaotic misadventures with his bowling buddies before ultimately returning to his So. Cal laid-back life.

So how is this related to the new dietary guidelines? Great question. The Dude is not a health evangelist. He bowls. He bathrobes. That rug he had – well it really tied the room together. The Dude likes to eat cheeseburgers, often from In-N-Out, a West Coast based chain famous for using real cheese and fresh beef, free of additives and preservatives. While he overly imbibes on White Russians, his fixation on its primary ingredient, half-and-half, is a study in dairy-fat prioritization.

By accident, not intention, the Dude’s diet reflects something increasingly rare in the American food system: recognizable food made from recognizable ingredients.

The Dude abides...but he probably needs a salad

The new guidance emphasizes dietary choices that prioritize whole foods, minimally invasive preparation, ingredient transparency, and the avoidance of highly processed foods. Thus, advocating a return to simpler choices.

On that front, the Dude does surprisingly well.

The Dude’s lifestyle is remarkably free of modern, lab-grown food tech. His snacks are simple, often consisting of nuts. The Dude has effectively bypassed the highly processed food boom that the USDA is now attempting to reverse.

Red meat is without some level of controversy, but the USDA stops well short of declaring it dietary heresy. Instead, the focus shifts to moderation, preparation, and overall dietary context.

Once exiled during the low-fat era, whole milk has re-entered the conversation as evidence accumulates that processing matters more than fat content.

Whole milk, half-and-half, and the return of fat – with context

Few foods have experienced a public reversal as notable as whole milk. Once exiled during the low-fat era, it has re-entered the conversation as evidence accumulates that processing matters more than fat content.

Whole milk is minimally processed, nutritionally intact, and naturally satiating. The same is true of many of dairy’s products, including staples like butter and half-and-half. The Dude’s preference for half-and-half was never ideological. It simply tasted better. In today’s food environment, that preference reads less indulgent and more intuitive.

Cheeseburgers aren’t the problem – but they’re not the whole picture

Red meat isn’t without some level of controversy, but the USDA stops well short of declaring it dietary heresy. Instead, the focus shifts to moderation, preparation, and overall dietary context. A cheeseburger – beef, cheese, bread – is not inherently highly processed, particularly in cases like In-N-Out Burger, where fresh ingredients, short supply chains, and minimal menu sprawl matter. A short ingredient list is not a health halo, but a meaningful distinction.

That said, cheeseburgers are not a complete diet.

The Dude’s eating pattern reveals the limit of a “real food” philosophy when it lacks fiber, fruits, vegetables and whole grains. Burgers and dairy deliver protein, calcium and iron – but they do little for gut health, macronutrient diversity, or long-term cardiometabolic resilience.

The fiber gap: where the Dude falls short

If highly processed foods are the unspoken villain of the new guidelines, fiber is the unsung hero. The USDA strongly emphasizes fruits, vegetables, whole grains, and legumes as functional necessities. Fiber supports gut health, blood sugar regulation, cholesterol management, and satiety. Most Americans falls dramatically short of recommended intake.

The Dude, we can safely assume, is not hitting his fiber targets. There are no leafy greens in his grocery basket. No fruit bowls, no evidence of chia seeds or legumes. The Dude could benefit from the addition of broccoli and kale to his diet to increase his fiber intake, and it would probably help him to more firmly cinch that bathrobe.

Alcohol: still complicated, moderation remains key

The new guidelines have removed the previous daily limits for alcohol consumption, now simply advising to "consume less alcohol for better overall health".

This vagueness has raised concerns among public health advocates and medical organizations, highlighting the lack of clear metrics for high-risk vs. low-risk drinking, the omission of references to alcohol's link to cancer, and the disregard for biological differences in alcohol metabolism between men and women. While the guidelines aim to promote better health, the lack of specificity may create more uncertainty around managing consumption effectively.

The accidental wisdom, and limits, of the Dude

It’s unlikely that anyone would mistake the Dude for the model of health and wellness. But there is something instructive in his indifference to dietary hysteria. He eats food, not formulations. He enjoys it, without moral accounting. He avoids extremes, with the concerning exception of the frequency of his White Russians, but he falls well short of nutritional diversity and balance.

The Dude resists extremes. He adapts. He abides. So, while he continues to enjoy his unprocessed proteins and dairy – by adding fresh vegetables, fruits, whole grains and limiting his alcohol and sugar intake – he can successfully tie a healthy diet together. And according to the new guidelines, that simplicity, along with moderation, is enough.

## Robin Wenzel, Head of WF Agri-Food Institute

Robin Wenzel is a Senior Vice President and the Head of WF’s Agri-Food Institute, a team of national industry advisors providing economic insights, analytics, research, and reporting across the agribusiness, food, and beverage spectrum. With more than 30 years of commercial and corporate banking experience, Robin leads with a strategic vision and an ability to expand and execute on the team’s deliverables to better support Food, Beverage, and Ag customers and prospects.

Robin received her degree in Business from the University of San Francisco with an interest in Finance and International studies.

Robin has long been recognized for her work as a leading voice in the wine industry in Napa, CA. She is also a recipient of the 2017 North Bay Business Journal Women in Business Award.

Dietary Guidelines for Americans, 2025-2030

The Scientific Foundation for the Dietary Guidelines for Americans, 2025-2030: Appendices

Dietary Advise in Graphics over the century – National Food Museum

Food Quality – In-N-Out Burger

The views expressed are intended for WF customers, prospects, and other parties covering the Food and Agribusiness industry only. They present the opinions of the authors on prospective trends and related matters in food and agribusiness as of this date, and do not necessarily reflect the views of WF & Co., its affiliates and subsidiaries. Opinions expressed are based on diverse sources that we believe to be reliable, though the information is not guaranteed and is subject to change without notice. This is not an offer to sell or the solicitation to buy WF product or service including security or foreign exchange product.

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